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The famous story behind Costco's $1.50 hot dog and soda combo involves a dramatic exchange between Costco co-founder Jim Sinegal and his successor, long-time CEO Craig Jelinek.  When Jelinek once grumbled to Sinegal that the company was losing money on the monolithic food court item—which has stayed at $1.50 since its introduction in 1984—he suggested they needed to rethink the pricing.  Sinegal famously and bluntly replied, "If you raise the effing hot dog, I will kill you. Figure it out."  Taking the warning to heart, Jelinek and Costco kept the price locked by taking matters into their own hands. They eventually built their own hot-dog manufacturing plants to cut out middleman costs, ensuring the combo could stay indefinitely at $1.50 while still turning a fair return.  The Economics of the $4.99 Rotisserie Chicken Much like the hot dog combo, Costco's famous $4.99 rotisserie chicken is a heavily defended staple that operates at a financial loss. #costco #costcotiktok #nursestiktok #costcodeals #dadsoftiktok

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